Alphabet's Google to debut emails that automatically update
San Francisco: Gmail is about to get dynamic. Alphabet Inc’s Google on Tuesday plans to demonstrate a software programming system that would enable emails to feature continuously updating information and greater interactivity.
Users could see automatically updated flight information in a booking confirmation email. They could fill out surveys without leaving a message or review close-up shots of products in a marketing pitch without opening a browser window.
The envisioned changes are an outgrowth of Google’s AMP project, or accelerated mobile pages, Aakash Sahney, a product manager overseeing Gmail, said in a blog post Tuesday.
AMP is a set of programming intended to make webpages load faster by stripping out layers of technology.
It has drawn praise from publishers such as Hearst Corp and the Washington Post for making their websites more inviting for users. But some web developers have expressed concern that Google is getting too much say in how the web operates.
Google is pushing forward. The Gmail integration marks the first broader use for AMP. Other email providers can adopt AMP as well, Google announced as it kicks off an AMP-focused conference for software developers in Amsterdam.
The initial version of AMP for email is aimed at bulk senders. A retailer, for example, that sends a weekly sales notice could ensure that recipients see the current price or availability of an item no matter when the email is opened.
Bookmarking service Pinterest, scheduling app Doodle and Priceline Group Inc’s Booking.com are testing AMP for email, according to Google.
Liquor major United Spirits today reported about 29 per cent rise in its standalone net profit at Rs 81.3 crore for the first quarter ended June 30, 2018.
Kerala Chief Minister Pinarayi Vijayan today said the state government would take steps to provide employment skills to youth and support them to implement innovative ideas.
Union roads minister Nitin Gadkari today laid the foundation stones for over Rs 3,580 crore of roads projects in the poll-bound Madhya Pradesh.
Vice President M Venkaiah Naidu today said the RBI and the Income Tax Department should ascertain at the earliest whether the money deposited in banks post demonetisation was "white or black" in order to maintain the credibility of the reform.
The Gujarat government today submitted a memorandum to the 15th Finance Commission asking for compensation for the revenue loss of over Rs 9,000 crore annually due to prohibition in the state.
The station, which was named after Lord Elphinstone, the Governor of Bombay Presidency from 1853 to 1860, has now been renamed in honour of a local deity.
Lavasa -an ultimate getaway, a city that would offer the charms of European locales, with five star comforts in a scenic part of Maharashtra has now become an abandoned town.
A second chargesheet by the ED has confirmed the trail of illegal cash Mallya transferred to his accounts across global tax havens.
Delayed payment by GMR-led DIAL, the Delhi airport operator, to the CISF guards could eventually lead to passengers paying more to fly out of the Indian Capital.
The West Bengal Police has claimed to have busted a Rs 100 crore plus job racket in the Indian Railways following a crucial arrest in the Indian Capital.