Consumers flocked to buy gold and jewellery on Akshaya Tritiya with jewellers seeing 35 per cent jump in sales over last year.
Standard gold (99.5 purity) firmed up by Rs 120 to end at Rs 28,925 per 10 grams from Thursday's close of Rs 28,805.
Demand for gold in India was seen higher ahead of an auspicious day for gold purchases compared to last year, with lower prices also acting as a catalyst.
Standard gold (99.5 purity) rose by Rs 5 to close at Rs 28,805 per 10 grams from yesterday's level of Rs 28,800.
The gems and jewellery exports increased by 12.32% to Rs 2.89 lakh cr during 2016-17, compared to the previous year.
Paytm has collaborated with MMTC-PAMP to launch Digital Gold, which will enable its customers to buy gold online and store it in MMTC-PAMPs secure vaults.
Gold prices edged down on ebbing geo-political worries but scepticism over U.S. President Donald Trump's proposed tax reform curbed further losses.
Gold is likely to glitter this Akshaya Tritiya which is considered an auspicious day to buy the yellow metal.
Standard gold (99.5 purity) dropped by Rs 205 to end at Rs 28,800 per 10 gram from Tuesday's level of Rs 29,005.
Gold prices fell to a two-week low on Tuesday as markets became less concerned that far-right leader Marine Le Pen would win the French presidential election.