Bajaj Auto: The Kawasaki Story
  • Prabha Hedge
  • Dec 19 2013

December 19: In this exclusive conversation with Mini Menon, Bajaj Auto's MD Rajiv Bajaj, speaks about the company’s long standing association with Kawasaki. “It was very late in the day for Bajaj Auto to enter markets like Philippines, Indonesia or Peru by itself, but our association with Kawasaki provided us an entry strategy into these markets,” says Bajaj.