BMW 1 Series Launched
  • Elizabeth George
  • Sep 10 2013

September 3: The BMW 1 Series is the new zippy sports car on the block, which is creating a lot of buzz. The idea that good luxury comes in small packages seems to be in vogue, but competition among entry-level luxury cars is only increasing. BMW Group President Philip Von Sahr says, “We’re entering the compact space for the first time and this car has its job to do –conquer new customers.” This segment of Aspire also takes a quick look at the Nokia Lumia 925.