Challenges In Innovation For FMCG Cos
  • Prabha Hedge
  • Feb 20 2014

February 20: Accenture’s Anurag Gupta states that FMCG companies need to innovate across the board. He also adds that Indian FMCG companies should leverage traditional media to reach out to mass consumers. “There is a need to respond to changes in the operating environment,” says Gupta.