Decoding Cong & BJP's Campaigns
  • Prabha Hedge
  • Feb 26 2014

February 26: Speaking about the election campaigns by Congress and BJP, Santosh Desai, MD & CEO, Future Brands, says, “Going forward, BJP will step up ad presence even more.” Stating that BJP is yet to unveil a campaign, Desai adds that the party is much more focused. However, he contends that Congress’ campaign does not give a coherent message.