Lesser Festive Discounts Offered This Year: Rama Bijapurkar
  • Elizabeth George
  • Oct 18 2013

October 18: Author and Market Strategist Rama Bijapurkar says discounts are offered when you are reducing price on the bet that volume will reward you for the discounts, but this is not happening this year. There is some aspirational demand, with people buying more computers, household durables, she says, adding that there will be a surge in buying when confidence picks up.