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“Digital Marketing Can Be Irresponsible”

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June 23: “Film making is hard labour. I may make few films, but they will have new ideas and be films I believe in,” says Filmmaker and Lowe Lintas Chairman R. Balki. He tells Bloomberg TV India’s Abha Bakaya about his plans for the future and shares advice for aspiring filmmakers. In this segment of The Date, Balki also talks about the social media as an invasive marketing tool and calls Twitter and Facebook a nuisance and a waste of time.