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Consumption Trends Are More Resilient: Damodar Mall

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September 2: In the midst of the negative data, we track India’s buoyant consumption story. Damodar Mall, Chief Customer Strategy Officer at Reliance Retail, says consumption trends change at a slower pace, since consumers’ spending habits tend to develop over a longer timeframe. Discounts are a productive strategy to upsell, he says, adding that growth will continue at the retail level, with discounts and promotions likely to go on through the festive season and beyond.