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Rural Indian Businesses Are Growing Fast: Aditya Puri

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September 16: “Taking products and branches into rural India worked well for us,” says Aditya Puri of HDFC Bank. Our business model was modified to deal bottom-up with everyone and we have become India’s largest in productive micro-finance, he says. Rural India is thriving after a good monsoon and infra developments would really help boost businesses here, he says. “We are well positioned to benefit from the growing need for financial services in rural India,” he adds.