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On The Drive With Philipp Von Sahr.


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This week on CEO On The Drive, we shift our attention towards BMW India and see how the luxury car market has been dealing with the current slowdown. Hormazd Sorabjee, Editor, Autocar India goes on a drive with Philipp Von Sahr, President, BMW India, who is now testing his mettle on Indian soil after Europe. What are BMW’s investment plans for India? How will BMW maintain its sales considering the poor road infrastructure in India & how well will the 1-series poise itself in the market?