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Believe In Keeping Brands Relevant: Adi Godrej

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February 20: Godrej Consumer Products offers an interesting array of the old and new. Over the last decade, new segments like hair colour, home insecticide and a plethora of regional brands across geographies have driven growth. But at the same time old brands like Cinthol have remained. In this exclusive conversation with Adi Godrej, Chairman, Godrej Group, Mini Menon tries to find out what has worked for the company’s older products and how does the company innovate to keep them relevant.