If artists and music producers refuse to grant platforms licenses, tech firms will be required to remove or block uploads.
Online platforms will be required to compensate publishers and creators for the content that appears on their websites, under new European Union copyright rules that could shrink access to online media in Europe.
If artists and music producers refuse to grant platforms licenses, tech firms will be required to remove or block uploads. And if platforms don't negotiate licenses with publishers, or if publishers don't waive their rights, web firms won't be able to display longer fragments of news articles under headlines.
The legislation, proposed by the European Commission in 2016 and agreed to with the European Parliament and member states Wednesday, is designed to help artists, musicians, publishers and other creators get fair payment for use of their content online.
But the copyright rules provoked years of lobbying on all sides, with free-speech activists saying they could result in censorship online.
The search giant said recently it may pull its Google News service from Europe in response to the law, particularly if publishers aren't allowed to waive their rights. It said it would take the decision reluctantly and only after analyzing the final text. Google has already deactivated the product in Spain.
As part of the new rules, the EU is requiring tech firms to negotiate licenses for songs or video clips before publishing user uploads of content that incorporates them. In situations where no licenses are concluded, they are required to make "best efforts" to obtain authorization, according to the EU.
Platforms also have to do everything in their power to remove or block material that rights holders have flagged in advance and quickly remove any unauthorized content once notified.
The bloc also agreed to grant publishers new legal rights to help them seek compensation from all types of online services that display longer fragments of their articles.
"Very short" snippets and individual words, such as in hyperlinks, are not covered by the law, the EU said. And publishers, which often get significant internet traffic to their sites from search and social, are allowed to waive their rights and let platforms display the content for free.
The agreement on copyright still needs to be rubber-stamped by the European Parliament and the blocGs member states, which is typically a formality.
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