LG, which has routinely trained its Korean staffers to learn Hindi and English to operate in Indian markets, sees the South Asian giant as a great zone for growth
Seoul, South Korea: LG, Lucky Goldstar to its employees, once developed a tagline for the Indian Olympic contingent, calling it All The Best. The South Korean consumer electronics maker, which has a 40 per cent market share of the inverter air conditioner market, is now scaling up its operations.
And this time, it will be a range of energy efficient products with advance features including Ceiling fans, portable mini air purifiers and water purifiers, all to be manufactured in Greater Noida.
Sales have started in Chennai, where the heat is almost unbearable, and the company has plans to strengthen its presence in the home appliances and air solutions category in other parts of India. Some of the products are upmarket, say premium range fans priced at Rs 13,900 but there will be portable mini air purifiers and water purifiers with steel tanks.
"These ceiling fans are developed based on Indian insights. We are very hopeful of a positive consumer response," LG Professional RAC Aircare - Overseas Sales & Marketing head Sejoon Park told a team of visiting Indian journalists.
Now this is not all, these fans will be Wi-fi enabled and equipped with the latest technologies with Amazon's Alexa and Google Assistant compatibility, along with its IoT platform LG SmartThinQ allowing users to control remotely control air in their homes through handsets. What’s interesting is that the fans also have a unique Sleeping Mode. For the record, the South Korean chaebol is second in the race. India’s CK Birla group, whose Orient fans are 65 years old, introduced recently Aeroslim, India’s first net-enabled smart fans.
Park said LG - realising India’s big mosquito menace and how it contributes to 34 per cent of global dengue and 11 per cent of global malaria cases, has introduced a “mosquito away” technology for the fans.
Other products for the Indian market are Puricare Mini Air that will hit the stands next month and will be priced at Rs 15,000 plus, probably because of its high end technology and 530 gm weight. In short, you can easily fit it in the glass holder of a car, else carry it wherever you are headed. Besides, the company has pushed for the Indian market, seven new models of its RO water purifiers featuring stainless steel storage tank. Priced at Rs 16,990, these water purifiers would have over 50 per cent water recovery to save and ensure more water saving, the company claimed. This is, arguably, good news for water-staved India.
LG, which has routinely trained its Korean staffers to learn Hindi and English to operate in Indian markets, sees the South Asian giant as a great zone for growth, no wonder jobs in LG India have been steadily increasing over the years.
Visitors to the LG offices and plant say the real character of the company can be easily summarised from its 'Ten Commandments' plastered all over the walls of the multinational, there are lines that read 'We Not I', 'No Excuses', and 'Resources Are Limited But Wisdom Is Infinite'. This correspondent was told that these are lines which every employee has to memorise.
No wonder LG controls nearly one third of the Indian consumer electronics market.