Women hold New Look shopping bags on Oxford Street in London, Britain
London: British fashion group New Look is to exit China and will close its remaining 120 stores there by the end of the year, it said on Thursday.
New Look, which is owned by South African investment firm Brait, trades as New Look Commerce (Shanghai) Co. Limited in China. It said the company’s Shanghai head office will close in the new year.
The decision to exit China is part of a review of New Look’s international strategy, which is continuing.
In March New Look staved off a potential collapse into administration when British creditors and landlords backed a restructuring plan enabling it to close 60 UK stores.
“Despite substantial investments in China in recent years, performance has been below expectations and this business has not achieved the necessary sales and profitability to support the significant future investment required to continue these operations,” the retailer said.
New Look said it will ensure obligations to suppliers, landlords, government and other authorities in China are concluded satisfactorily, and will support all affected staff.