Brand Modi Built Meticulously: Santosh Desai
  • Prabha Hedge
  • Feb 26 2014

February 26: Future Brands Santosh Desai, believes that brand Modi has been a gradual and deliberate building of persona. However, he adds, “Purely from a brand standpoint, AAP’s Arvind Kejriwal is most powerful.” Watch as Desai retorts, “Brand Gandhi is an apt example of how not to build a brand.”