Consumption Trends Are More Resilient: Damodar Mall
  • Ekta Tibrewal
  • Sep 02 2013

September 2: In the midst of the negative data, we track India’s buoyant consumption story. Damodar Mall, Chief Customer Strategy Officer at Reliance Retail, says consumption trends change at a slower pace, since consumers’ spending habits tend to develop over a longer timeframe. Discounts are a productive strategy to upsell, he says, adding that growth will continue at the retail level, with discounts and promotions likely to go on through the festive season and beyond.