Decoding The Starbucks Magic
  • Elizabeth George
  • Jan 08 2014

January 7: In partnership with the Tata Group, Starbucks has been rolling out stores in India, which is one of its top five markets. Avani Davda, CEO of Tata Starbucks, defines the iconic Starbucks experience, which seeks to integrate local culture in its offerings to appeal to Indian consumers. She also discusses its aggressive expansion plan, retaining the essence of the company and being brave to succeed.