Eternally Grateful For The 1st Rejection: Anita Dongre
  • Prabha Hedge
  • Feb 11 2014

February 11: Anita Dongre was one of the first fashion designers to realize that there was an entire segment of wearable fashion that was still relatively untapped. Today her bouquet of brands AND, Global Desi and Anita Dongre occupy a 110 stores with revenues of Rs.250 crore and 100% growth rate. In this exclusive conversation with Abha Bakaya, Dongre says that over the years she has been driven by a burning desire to create clothes.