Expect FMCG Revival In 6 Months: Britannia
  • WebDesk BTVI
  • Aug 30 2019

BTVI caught up with Varun Berry, MD, Britannia and Hemant Malik, Chief Executive - Foods Division, ITC, to talk about FMCG slowdown and whether it has hit their companies in any way. Varun Berry clarifying on this says they have not cut down on any aspect related to market building, says their spending is not cut on advertising or sales, expects revivial in 6 months. Hemant Malik says they are doing good on their staples business, stresses their snacks business is growing at a rapid pace.