Good Time For Cos To Build Relationships: Rama Bijapurkar
  • Elizabeth George
  • Oct 18 2013

October 18: In a scenario of slowing consumer demand, should companies be doing new launches, promo offers or just wait and hope demand returns in a couple of months? Author and Market Strategist Rama Bijapurkar says this is a good time for companies to build goodwill with consumers and tempt them as much as they can in the festive season.