M&M: Need For Innovation
  • Prabha Hedge
  • Feb 11 2014

February 11: In 1993, M&M was a Rs.400 crore company that largely made tractors. However, today the company has a turnover of Rs.55,700 crore and has expanded from scooters to high end SUVs. Experts attribute M&M’s growth to the various new products that it introduced. Pawan Goenka, President of Automotive Sector, M&M, says that the company went ahead with frugal innovation to stay at par with its global peers.