January 05: India has a largely unorganised pharmacy business. A lot of the mom and pop shops are not just in the business of doling out over the counter drugs. There are a growing number of digital plays in the pharmacy business and among them are our Rising Stars today. Netmeds is an online pharmacy. They call themselves India Ki Pharmacy. What are the USPs they are building to ensure fast delivery of medicines? Vikram Oza of BTVi finds out from Pradeep Dadha, Founder of Netmeds.com.