On The Drive With Eberhard Kern
  • Nishant Maher
  • Oct 10 2013

Starting from a merger between two businessmen in Germany more than century ago to becoming a global auto ruler today - Mercedes-Benz has come a very long way. And the luxury car-maker is now testing its traction on Indian soil. So what does the legendary car-maker have up its sleeve which its German rivals don’t? Hormazd Sorabjee speaks to Eberhard Kern, MD & CEO, Mercedes-Benz India on the challenges the co faces and of course, what does it plan to make out of the F1 factor in India.