Parties Bumping Up Digital Ad Spends
  • Elizabeth George
  • Mar 26 2014

March 26: Studies show that political parties are spending more money on digital media to target potential voters than ever before. Atul Satija, Vice President & Managing Director for Asia-Pacific and Japan at Inmobi and Arvind Gupta, Head of the BJP's IT Cell, comment on how political parties are leveraging technology like never before during these elections.