Sun TV drops to second spot during IPL, World Cup: Karan Taurani
  • WebDesk BTVI
  • Jul 17 2019

Karan Taurani, Vice-President of Media Research at Elara Capital, talks about the sports bonanza and its effect on broadcasters. He says normally ad revenues shift from GEC to sport broadcasters during World Cup. He says while Sun TV dropped to second spot in terms of viewership during IPL & World Cup, it remained the biggest revenue earner, but adds that the firm is facing tough competition in Tamil genre from Star & Zee's local channels.