Will Hike Ad Rates Going Forward: ZEEL
  • Prabha Hedge
  • Oct 22 2013

October 22: Owing to the Telecom Regulatory Authority of India’s (TRAI) mandated 12 minute cap on advertising time, Atul Das, Chief Corporate Development Officer, ZEEL, says that the company will hike ad rates to adjust inventory reduction. Watch as he shares the company’s outlook on ad revenues.